ORIGINAL COOL

A cold pitch for an Original Cool beer.

Schlitz 1 Schlitz 2

ROLES: Creative Director, Lead Conceptor & Writer
AGENCY: Moxie
CLIENT: Schlitz Beer
CATEGORY: Experiential
YEAR: 2013
THE CHALLENGE: Build morale within the Moxie walls. Make it March Madness-related. So, we made the first-ever Moxie Blue Collar Beer Tournament. Since we were in the midst of finding an adult beverage client, and everyone was having so much fun drinking, we collectively made a decision to take whichever beer won, and cold-pitch them.

In the end, the people unanimously chose the taste of Schlitz! And, we pitched the hell out of them. Check out the complete pitch here: Schlitz Beer Pitch.