Young women unite with NikeGo’s 2008 HS Women’s Sports campaign.
ROLES: Creative Director & Producer
AGENCY: MedleyTea Media (Freelance)
CATEGORY: Web & Mobile
For two months during NikeGo’s initial campaign, our production crew followed around the US Women’s National Soccer Team and documented their journey to the top, as well as other high school women’s teams. Other sports included Track & Field, Basketball, and Cross Country. All footage was used to explore the then up-and-coming webisodic platform.
As an additional part of that campaign, we also worked with Nike and Apple iTunes to bring their energetic, sports celebrity-driven playlists to life by capturing some really cool shots of athletes in action.