PIRATE ACADEMY

Talk the pirate talk. Walk the pirate walk.

ROLES: Creative Director & Writer
AGENCY: VML
CLIENT: Krispy Kreme
CATEGORY: Always On & Social
YEAR: 2014

THE CHALLENGE: Develop something out of this world and own-able—not to mention highly engaging—for one of Krispy Kreme’s biggest days of the year, Talk Like a Pirate Day.

The campaign was a huge success, generating over 85% more through-door traffic over the previous year, as well as an 8% rise sales compared to the previous year (on a day that they give most of their doughnuts away for free).