MY TREATS

Doughnuts in the digital age.

Krispy Kreme 2 Krispy Kreme 3 Krispy Kreme 1

ROLES: Creative Director, Concept Lead & Writer
AGENCY: VML
CLIENT: Krispy Kreme Doughnuts
CATEGORY: Mobile
YEAR: 2014

THE CHALLENGE: Play a vital, leading role in the creation of Krispy Kreme’s first-ever loyalty program, while simultaneously redesigning their existing Hot Light® app — all while creating their new loyalty program (My Krispy Kreme Treats) pilot app on both iOS and Android platforms. Whew.