MILLENNIAL GENEALOGY

Genealogy for the millennial age.

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ROLES: Creative Director, Concept Lead, Writer
AGENCY: MedleyTea Media (Freelance)
CLIENT: Ancestry.com
CATEGORY: Print
YEAR: 2011

THE CHALLENGE: Cold pitch the well known, but underutilized website with a really cool, creative way to grab the attention of millennial users—the site’s future.